It seems like a lot of marketing is focused on visual aspects – display ads, websites, blog posts, social media posts and the like. There’s nothing wrong with that, but it’s not the full picture. As of this recording, Spotify has 433 million users, and around 3.6 million podcasts on their platform. That’s a lot of people who are absorbing content without the visual aspects – and that’s just Spotify. Apple podcasts, soundcloud, digital radio – even streams on Youtube and twitch now make up a significant portion of content consumers, and yet there isn’t much discussion or even recognition of the significance sound plays in marketing beyond those who are involved in the production of it.
We’re here to change that.
Every other week on Sounds Like Marketing, you will learn what works and what doesn’t from audio content creators, sonic logo designers, audiologists, music producers, sample experts, studio musicians, voice over professionals and anyone else we can think of who might be able to give us the insights we need to use audio and sound to create more compelling marketing strategies and be better marketers. In addition to the conversation, we ask our guests two audio biographical questions, followed by a lightning round of “guess that sound!”
We’re also going to be dropping quick tips episodes that will give you practical, useful and accessible information on how to create or improve on your own audio content and sonic marketing techniques.
To hear how you can use sound, music, and audio content to be a better marketer, subscribe to “Sounds Like Marketing” in your favorite podcast player, and if you’re a fan of the show, then tap the share button and send this podcast to someone interested in marketing and branding you know, who’ll appreciate “Sounds Like Marketing”
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