The Enduring Power of Jingles: A Blend of Perspectives
Jingles: A Timeless Tool or Outdated Relic? In the ever-evolving landscape of marketing, the debate over jingles continues to rage. Once considered […]
Creating and Launching Your Podcast
With the popularity of podcasts on the rise, it may seem like the perfect time to launch a podcast. But with over […]
Maximizing the Impact of Sonic Branding
The Enduring Legacy of Sound in Brand Identity In the dynamic world of advertising, the role of sonic branding remains pivotal, echoing […]
The Power of Sonic Marketing
As a seasoned musician and composer, deeply immersed in the world of content marketing and advertising, I’ve come to appreciate the incredible […]
Using Drama To Educate And Engage Audiences
Playwrights spanning from ancient times with Sophocles to the modern era with Brecht have harnessed the theater to educate, inform, and even […]
Music, Marketing and Instant Recognition
““Music has always been a matter of Energy to me, a question of Fuel. Sentimental people call it Inspiration, but what they […]
The Power of Musical Parodies with Ryan Anderson
On the show today we sit down with musical parody master, Ryan Anderson and listen to a few of his parodies, […]
The Strategy Behind The Sounds with Dani Valkova
Today we’re talking about sonic strategy, direction and deliverables with Audio Director Dani Valkova. We touch on the power of audio […]
ROI the Musical
Today is a special episode on the show – we’re going to share Jake Sanders’ marketing audio drama/musical “ROI – The […]
Making Marketing Sound Great with Michael St. James
Today we talk to songwriter, producer and publisher Michael St. James about writing the correct jingle, using prefab versus creating original […]