Maximizing the Impact of Sonic Branding
The Enduring Legacy of Sound in Brand Identity In the dynamic world of advertising, the role of sonic branding remains pivotal, echoing […]
Category: Audio Content Marketing
The Power of Sonic Marketing
As a seasoned musician and composer, deeply immersed in the world of content marketing and advertising, I’ve come to appreciate the incredible […]
Using Drama To Educate And Engage Audiences
Playwrights spanning from ancient times with Sophocles to the modern era with Brecht have harnessed the theater to educate, inform, and even […]
Music, Marketing and Instant Recognition
““Music has always been a matter of Energy to me, a question of Fuel. Sentimental people call it Inspiration, but what they […]
8 Podcast Interview Tips We Learned The Hard Way
At first blush, producing an interview-based podcast seems like a fairly straight forward effort, but there are so many small pivot points […]
Everything You Wanted To Know About Audio Advertising
In a world filled with enough content marketing and advertising to choke a horse, in a fractured landscape of media and broken […]
How Sonic Branding and Audio Logos Activate Emotion & Memory
https://www.youtube.com/watch?v=GV3HUDMQ-F8 In many ways, sonic branding is omnipresent in the modern consumer environment, which is a soundscape full of audio logos and […]
Jingles, Memory, and Marketing with Music
In the quest to create salient, distinct, brand assets and advertising people will remember, marketers tend to focus on everything but the […]
Audio Content Marketing Alternatives to Podcasts
Podcasts! Everybody’s listening to/already has one, but what if there were audio content marketing alternatives to the traditional “podcast?” Find out how […]
Audio Blogs, Content Marketing, and Memory
In a content shocked landscape filled with noise, the main goal in marketing is being heard, and holding the attention of your […]