Podcast marketers and performing musicians have more in common than we think – both are using sound to connect with crowds, both aren’t necessarily shy when the record light goes red, and both believe in the adage that practice makes perfect. But what other similarities might these overlapping disciplines have? Today we talk with songwriter/musician/and podcast producer, Lynz Floren, about this nexus and learn about ways both marketers and musicians can orchestrate and conduct themselves and deliver value in all venues – from the green room to the boardroom. Let’s get to it
Your Podcast Is A Performance
The Article today is from MusicGateway.com (formerly Openmicuk.co.uk, we totally understand why they changed it) called “Stage Performance Tips for Beginners.”
Stage performance techniques are comparable to marketing – the stage is the places where your audience is, and the performance is the marketing you foist onto them – what you should do –
Make sure you learn your lyrics
Practice performing as much as possible
Sing with emotion
Break from your character
Know your audience
Acknowledge other performers
Get physical while on stage
Make use of the whole space and get close
Express your emotions physically
Let the audience see your eyes
NOT TO DO —
Stop singing or get distracted by a heckler – it happens to the best singers!
Scratch yourself unless you really, really, can’t wait.
Tune-up your instrument or look unprepared.
Say sorry and apologise when you make a mistake.
Keep your eyes closed.
Fall out with fellow musicians or audience members.
Do more talking than actually performing.
Let your ego get in the way of a great performance.
Forget where it is you are playing and say the wrong city name.
Get too drunk you can’t play and sing properly
You might be thinking that this isn’t relevant for podcasting because you can edit or stop and it’s not live or whatever, but think about it – you are creating a performance. To a greater extent, your marketing in general is a performance, the expression of your brand and connection with your stakeholders and consumers. All the guidelines that make a good performance and the elements to avoid are important to keep in mind because your audience has expectations, and you need to be sure to meet them, regardless of whether or not you are live on stage in front of them or not.
The Audience Is Listening – To This Guy
Lynz Floren is a podcast coach, producer, consultant, musician & songwriter that works with brands and businesses on their content marketing strategies. He’s worked in many different verticals as a marketer and podcast producer, in many different venues as an audio-visual technician and musician, and he now brings his buffet of experience to the podcast to talk about the self-same subject.
Click HERE to learn more about Lynz and Growth Network Podcasts
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