Today is a special episode on the show – we’re going to share Jake Sanders’ marketing audio drama/musical “ROI – The Musical” and then follow that up with a brief Q&A session where we hear Jake explain the process behind the project and discuss the topics covered in the musical. So, grab yourself a drink, find a cozy spot to listen to this episode, and enjoy Audio Content Lab’s broadcast of “ROI – The Musical”
An Audio Drama/Musical About Sales and Marketing
A time-traveling, genre-spanning, thought-leading comedy musical podcast experience about marketing, sales, and ROI, that’s sure to enchant anyone in business that’s ever asked, “RO-Why are we doing this?”
A musical audio drama, in which, the leadership staff of a fictitious company, after a journey of transformation, discover that investing in marketing the business isn’t about ROI, it’s about RO-Why.
The question business leaders should ask in regards to marketing & ROI is not “what will we get out of marketing,” but “why are we even doing this?”
Beyond just getting more leads & business, why choose marketing?
The WHAT of marketing, the tactics & measurements of marketing can be mishandled, misinterpreted, crammed into square holes; you want ROI, I can get you ROI.
The WHY of marketing, the strategy, is about more than a return on investments, it’s about the purpose for being in your brand’s marketplace. RO-Why.
With a marketing strategy strongly focused on WHY, the tactics, expectations, and measurements of marketing are aligned, so the way forward becomes clearly defined.
So when it comes to marketing, it’s RO-Why, before ROI. Or else, you endlessly chase more metrics that prove more things that are disconnected from the value you create and offer in your marketplace.
About the Creator of “ROI – the Musical”
In addition to being an experienced marketer and student of classic advertising, Jake Sanders is a lifetime student of music, a Grammy nominated composer/musician
and has appeared on over 30 albums with credits including performance,
writing and production.
References & Resources
ROI the Musical on Soundcloud – https://soundcloud.com/audiocontentlab/roi-the-musical
Interested in creating an audio drama for your business or brand? Get in touch with us today – CONTACT AUDIOCONTENTLAB
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