Data time traveling is perfected by marketers at global ad agency. An ambitious rising star places one-too-many ads in the past and irrevocably changes their present, leading to a disastrous and unforgettable climax. | © 2021 Audio Content Lab
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Credits/Cast
Written, Scored, Produced for Audio by Jacob Sanders
CAST
Aimee Profit – Amy Charlotte Kean
Alyssa – Gem Higgins
Hugh Hubris – Samuel Brealey
Ad Technician – Ethan Decker
Mum – Gillian Rightford
Narrator – Jason Fox
SFX Library – SoundSnap
Directors Notes / Resources
Trying to conceive of the most out there ideas to include in OUTBOUND, I turned to Twitter, and I’m glad I did. The idea for a time travelling ad agency, stemmed from an exchange with the brilliant anthropologist/marketer Erik Paisley. After a few jokes, he dropped the concept and it got my mind reeling.
Our puzzle-solving human brains really love associations and linking things, and I think this love of links extends into marketing. SEO-wise marketers quest for links, but also a desire for their product or service to have a connection with big names & brands with precedence.
Marketers will gladly describe their brand as “the next Amazon, Dyson, Google, etc” and work off borrowed associations, riding a larger set of coat-tails rather than fashioning their own.
The morale behind this episode is at once a note of respect to advertising history, and a request to shake up the future by leveraging deep historical connections and branded associations, rather than overwriting them. When we fully understand, incorporate, and respect a brand’s past and where they’ve come from, marketers can build a much stronger future.
RESOURCES:
“The Attention Merchants” by Tim Wu
“The Mirror Makers” by Stephen Fox
“The Advertised Mind” by Erik DuPlessis
